You know all those pictures you see of cute little puppies, sick children with statements such as “help poor little Olivia get 1 million likes”. What about the ones that say “enter 3 in the comments and see what happens, I could barely believe it” These are all scams. You are not helping anyone except unscrupulous businesses.
You can read the real story about Mallory here
Someone I know recently shared a bogus competition on their page and I commented that it was a scam and to be careful and they came back with something like “why care?” I am hoping to explain it better so you do care.
What I don’t understand is that people are so apologetic if they accidentally or unknowingly send a spam email from their inbox but don’t care if they do the same thing on Facebook which has a much bigger potential reach. I run a very above board, ethical business over at Piccadilly Market, however when I run a competition where I am giving away FREE stuff for real, people get all funny about it. They will abandon the competition if they get a box saying Facebook wants to access your profile. That must be done legally. It does not mean that your information is shared by Facebook to the whole world. When I require your email address so I can let you know if you are a winner it is for that purpose ONLY unless I say otherwise. The only other thing would be to add you to my email list which lets you know about market dates. I just really want to give you a chance to win something with no strings attached.
When it comes to sharing far and wide a totally fake giveaway people don’t stop to question it and I don’t get it. I believe it may be that people just don’t understand what they are doing.
So what does like farming mean?
Someone creates a page and starts posting cute photos, sad photos or other innocent content. You go ahead and like the page and it will now show up regularly in your news feed. As you know anytime you interact with a post, that activity shows up in your friends’ news feeds and then their friends as well. With the way Facebook algorithms work, the more likes the page gets, the more it shows up. The more comments it gets the more powerful it gets clogging up everyones news feeds.
These fake pages accumulate as many likes as they can in the shortest amount of time and then shock horror, they sell off that page to completely un ethical marketers for a fee. Yep, it is all about money. Here is a post all on how to buy a Facebook page. A page with 100,000 likes can fetch about $1000. The new owner changes the name and voila they have a ready made audience to market and sell to. Ever wondered why some ads appear in your feed that have nothing to do with you or what you like?
I urge people to do their research before they blindly share. Practice the same wariness that you do via email or a man selling tickets at your door for a raffle with very few details and conditions. Just because it is on Facebook does not mean it is real, far from it. People have even less scruples when they have something to hide behind.
What can you do?
Click onto the company name with the giveaway and see how many fans they have scroll down to see when they joined Facebook, it is often only days or hours ago. Below is the same giveaway with different companies, a fake Kmart and a fake Target.
I can assure you that little Olivia will not be cured of cancer (sadly) if you like and share to all your friends, 50 more children will not die of starvation if you don’t act within 10 minutes. You will not win a car or an ipad or a $10,000 holiday through a reputable company by simply liking and/or sharing. No one wins anything except access to your Facebook experience from scammers.
I found this interesting graphic which resonates.
I hope that with a bit of knowledge on what ‘like farming’ is you can avoid any mishaps and let your friends know also. Let us try and stop it filling up our news feeds.
I welcome any comments below on the topic