The word blog came from weblog, sometimes also written as web log, basically it is a Web site that consists of a series of entries arranged in reverse chronological order, usually updated daily or weekly with new information about particular topics. It can be written by one person, a team of contributors and some individuals also have guest bloggers.
Generally, blogs are devoted to a particular subject or theme i.e Fashion, design, health, it is usually of topical interest. A typical blog would have text, images and links to other blogs or websites. Blogs have been around in some form for quite a while but really seemed to have come into their own around 2004/05. They started out as more of an online diary which is how my first one, Babushka Mama started out.
According to Wikipedia, On 16 February 2011, there were over 156 million public blogs in existence. On 13 October 2012, there were around 77 millionTumblr and 56.6 million WordPress blogs in existence worldwide. According to critics and other bloggers, Blogger is the most popular blogging service used today.
When I started my other business Piccadilly Market I found it hard to update both so abandoned poor old Babushka Mama. For me I am able to build a community of like minded people through my blog. I can share experiences, products, stall holders at my market. It all helps my business to grow and builds my profile and reputation.
Blogging has come along way since then, very few people could make a lucrative income from blogging but that is all changed. With the number of blogs there are many who just do it for fun and to share their ideas but there are many doing very well. For all things blogging, Australian, Darren Rowse has done very well with Problogger and now also has an annual bloggers conference that I was lucky enough to attend this year.
Some of you may have heard of Perez Hilton who is a very controversial celebrity blogger. From his advertising banners alone he is generating approximately US$1.2 million a year. Yes really!!!! Ariana Huffington is the co founder of Huffington Post, often ranked as the worlds Number One blog. The site covers topics such as business, politics, news, technology, lifestyle and more. AOL acquired the site in 2011 for US$135 million. One of my favourite bloggers that I have followed for years and years is Ree Drummond from The Pioneer Woman. She cooks, decorates, homes schools and is a photographer all of which she documents on her blog. She has written numerous books and has a TV show. When Apple and other big name companies release a new product she gets to try them and give them away online.
Bloggers are becoming very important to big companies. It is a way for them to get their products known and out there. In a few weeks I will be trialling a Dyson vacuum cleaner to let my followers on my Piccadilly blog know about. These days we make a purchase based on social proof from people we respect, friends or otherwise.
It is a whole new fabulous world and I love it. I have been invited to restaurants to try them and and then blog about it as well as trialling many other products.
Your fans get to leave comments so you can engage with your community which can not be done on a regular website. The important thing is to update as regularly as you can in order to help with credibility and the all important google ranking.